Activewear brand H&M Move and the non-profit Women Win have entered a partnership to promote girls’ and women’s empowerment through sport, with a special focus on football. With this 2-year partnership H&M Move supports Women Win’s ONSIDE Fund focusing on hyperlocal organisations to tackle inequalities through movement.
H&M Beauty continues to reimagine its beauty line, releasing its second campaign within the Make Up Stories concept, focusing on lips, makeup tools and other high-quality products.
H&M Move’s upcoming movewear release is expertly engineered using the latest technologies, merging the dynamic forces of sports and fashion. Set to launch on 11 January, the cutting-edge collection will be unveiled by powerhouse musician RAYE and football legend Zlatan Ibrahimović.