Magazine

A CURATED WORK-OUT COLLECTION

Backstage, between fittings and sets: What really happens behind the scenes of a photo shoot? We tagged along backstage at H&M’s Membership shoot, where three lucky members got to be featured.

H&M Move launches curated training outfits.

Mugler and H&M gave us so much more than just a fashion show.

Introducing an iconic new designer collaboration.

H&M and Eva Cremers, known for her tongue-in-cheek and playful artwork, unlock creativity and individuality with unique and easy to style pieces. The fashion-frenzy collection will be on sale from 16 March 2023.

The glittering new Innovation collection spotlights more sustainably-sourced embellishments.

Get to know this season’s Studio star: the Colombian-American singer, songwriter and musician Kali Uchis.

H&M Move brings together Jane Fonda, Zlatan Ibrahimović, JaQuel Knight and Nadia Nadim - empowering movers in the new year.