Swimwear & Beachwear

H&M Sale

Discover incredible deals and shop our selection of fashionable clothing to stylish home décor at H&M. With pieces up to 70% off for the whole family, what’s not to love? Uncover a ton of deals and discounts on our range of dresses, sportswear, jeans, accessories, beauty and loads more. Shop all your favorite picks at can’t-miss prices!

Ladies Sale

Now is the time to stock up on the basics and grab some of our staples like cotton t-shirt’s, fine-knit jumper’s and wrap dresses that will take you through any season. With your wardrobe essentials sorted, check out our collections and trendier pieces ranging from dresses, jumpsuits, shoes and accessories. Why not indulge in some of our quality pieces displayed on offer from our Conscious Exclusive and Studio concepts at unbeatable prices.

Treat yourself with our selection of discounted beauty products and step out of your comfort zone by trying a bold lipstick and eyeliner. If you’re a fan of beauty products, grab a makeup bag to hold all your essentials. Get your glow on and try one of our highlighters for the ultimate makeup look for less with our amazing sale prices.

DIVIDED has got you covered when it comes to casual yet trendy pieces for women, from dresses in bold prints to basic tees and your favorite pair of jeans. Or, if you need something for a night out with the girls, shop our dresses and jumpsuits. We have a variety of styles from bodycon to satin slips.

Men’s Sale

Get the pieces you’ve been waiting for at H&M men’s sale. Choose from outerwear, jeans, shoes and nightwear. Our range of men’s sale items has the best looks, no matter the season. If you’re looking for the latest trends at lower prices, then our men’s sale section is for you. Keeping fit? Shop our sportswear for everything from joggers, trousers and sports tops, to give your workout gear a boost.

Check out our jackets and coats and invest in some stylish pieces for when the cooler weather sets in, or shop styles fit for any season. For the perfect versatile piece, grab a biker jacket to elevate any casual outfit. For something more tailored for a special event, one of our tuxedos, suit jackets or waistcoats will do the trick.

Kids Sale

Always keep your little ones stylish with our kid’s sale section. We know how quickly they grow out of things, so why not shop on a budget? We cater for all ages from newborns to teens. For babies, shop comfortable and practical 3-pieces sets, bodysuits and shoes for any occasion. As they grow older choose from bold colors and delightful prints. We have clothes, accessories and shoes for your baby’s every need.

For your teenager, choose from the seasons latest to timeless classics. We have something for those casual days, holidays and even special occasions. For the colder weather check out our selection of knitwear, to keep your children cozy and fashionable.

H&M Home Sale

Make your house a home with H&M’s range of homeware. Shop quality home products for any room at fabulous prices. Whether you are styling your bedroom, living room, bathroom or outdoor space, our modern bedding, rugs and stylish décor can go a long way. Shop these items with us today up to 70%!

Swimwear & Beachwear

Top swimwear trends for women

As we head into summer and warm weather, there are some exciting trends to look out for, here are some top trends for women's swimwear this year:
 
one piece swimsuit is a timeless option, it comes in styles with cut-outs, ruffles, and bold prints to add an edgy touch. High-waisted bikinis are popular pieces for a good reason, they are comfortable and fit many body types.
 

Alternative to the traditional swimwear

Swimwear shorts are a great alternative to traditional bikinis, they offer more coverage while still being stylish. Bikini bottoms with ties are fun pieces that are making a comeback this year, Look for styles with side or front ties.
 

From the beach to street

Beachwear is no longer just for the beach, now we can see it as part of everyday collections, to give women an easy transition from the beach to the street.
 
Consider choosing high-quality swimwear. It's a smart choice and not a luxury because it combines durability and comfort. High-quality women's swimwear is made from durable materials that bear wear and tear on the beach, which means it will last for many years to come. It's also made from stretchy and comfortable fabrics that move with your body to give you incomparable comfort.